Forrester study: Calendly provided a 318% ROI

Anyone considering investing in Calendly for their organization needs to know what kind of return they can expect. It helps to see hard data from other enterprise organizations showing how implementing Calendly impacted their business. 

That’s why we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study evaluating the costs and benefits of Calendly. 

For the study, Forrester interviewed and dove deep into the use cases of four Calendly customers — Atlassian, DocuSign, Semrush, and GardaWorld — and then merged them into a composite organization. This hypothetical organization’s use case then becomes the basis of the study. So while it’s a fictional case study, it’s based on real numbers from Calendly and the customers Forrester worked with, and paints a picture of the kind of financial impact a company can expect to see — namely, an ROI of 318%.

"Prior to using Calendly, employees in customer-facing and recruiting departments spent considerable amounts of time scheduling external meetings. This limited their ability to focus on customer interactions and other strategic work. … Back-and-forth scheduling emails made for poor customer and employee experiences.

After the investment in Calendly, the interviewees’ organizations observed improved productivity and better customer and employee experiences. Key results from the investment included an increased customer renewal rate, shorter recruiting cycle, and increased external meeting booking efficiency."

– The Total Economic Impact™ Of Calendly: Cost Savings And Business Benefits Enabled By Calendly

The Total Economic Impact™ of Calendly: Key findings

Calendly is more than a scheduling link. It helps multiple teams across entire organizations — customer success teams, recruiting teams, sales teams, marketing teams, and more — save time and increase revenue. A few of the major benefits the composite company in the TEI study found from using Calendly:

An annual profit increase of $180,000, due to a 1.5% improvement in customer renewal rates

A 26% shorter recruiting cycle — by deploying Calendly on the recruiting team, recruiters saved time when booking interviews and shorten the average recruiting cycle by 5.5 days

More than 9,000 hours saved in three years for external meeting bookings

What teams get out of using Calendly

The TEI study is a fantastic resource, but it’s only one study looking into a few use cases. It doesn’t explore, for example, the massive ROI sales teams see after starting to book qualified buyers on the spot with Calendly Routing.

“We’re seeing an incredible 26% increase in demos booked from our lead form. The experience is clearly resonating with customers, and it’s driving better end results for our sales and marketing teams.”

Bryce Kropf

Sales Enablement Manager at Smith.ai

You can read about how Smith.ai boosted website bookings by 26% with Calendly Routing here, and explore other case studies across industries and company sizes showing how successful teams around the world are upping their game with Calendly, such as:

• How Calendly delivered 1,037% ROI for Churchill Mortgage

• HackerOne realizes 169% ROI by powering Customer Success with Calendly

• How CI Assante Wealth Management achieved 323% ROI with Calendly

Bottom line: Calendly drives a significant ROI for businesses, especially across external-facing departments like Sales, Customer Success, Marketing, and Recruiting. See for yourself — read the full TEI study here.

The Total Economic Impact™ of Calendly

A study conducted by Forrester Consulting found that Calendly provided customers a 318% ROI over three years. Read the full study for real customer insights about the benefits of using Calendly.